Monday, December 08, 2008

Promoting cycling

The federal Bureau of Labor Statistics forecasts the fitness field will grow 27 percent from 2006 to 2016.

When I read this, I immediately thought of an enormous opportunity to increase cycling. Then I had to unfortunately ask myself what I am doing to promote cycling. Sadly, I only had a few answers. Underground races do not really promote cycling, so the AES is out. I volunteer at races from time to time, but I have not in quite sometime.

I pose the question to you now.

What are you doing to increase the amount of cyclists? Build a trail. Be kind on the trail. Volunteer at a race. The list goes on and on.

New training goals should be coupled with new ways to promote cycling. My new plans to help promote cycling: volunteer at a race in the next 4 months, finalize plans for AZSF09 and work on the Arizona Trail as soon as I can.


ScottM said...

Don't kid yourself, AES definitely promotes cycling. So does your blog.

We need to put together the off-road suburban "el tour" of Tucson, though...

I answered your email about the camera. Did you get it?

Chad said...

The Tour is a go. We need to check out the TMP Loop also during Xmas break. Hope to increase the marketing on AES in 09 to really impact AZ. The shirts were the first step, next is a poster with the 09 schedule.


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