Thursday, March 03, 2005

Starbucks in Mexico

As I've mentioned before, I have very mixed feelings about Starbucks Coffee. On one hand, I have a very positive feeling about the close proximity of a Starbucks in Mexico City. On the other hand, even though I know they play themselves up as a supporter of Fair Trade products and a promoter of sound envirnomental policy, they are still a giant mega-corporation which makes me suspicious that in the end, it's really just about making a ton of cash.

I was thinking about that a few days ago when I bought a cup of joe to go and was noticing the cardboard band they put around the cup that says, in English: "caution: the contents of this cup may be extremely hot." Now, if they were really concerned about people burning their tongues, you'd think that they could make up bands with the warning printed in Spanish, right? The way it is now, it certainly looks like their motivation is nothing more than covering their asses against lawsuits in the U.S.

So now I'm considering a temporary boycott until Starbucks can prove that it truly cares about all of the tongues of the world (no pun intended). Problem is, I imagine I'd only be able to carry out the boycott until the next time I start dozing off at work and recall the beverage abomination served up by the automatic Nescafe machine down in the employee lounge.

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