Thursday, May 19, 2005

partido de la sociedad nacionalista

Now here's an intriguing option in the upcoming elections: the new PSN, or Partido de la Sociedad Nacionalista. What's their platform? I don't really know, other than it's nationalistic. Their posters and ads tell me nothing about their agenda. Who's their candidate? Beats me, though somehow I doubt it's the bare-shouldered young woman that appears in all their publicity. I figure the PSN must be a party founded by bigshots from the beer industry. It's a very nationalistic industry, for one (just try and find a Budweiser in Mexico!), but the PSN's advertising strategy seems remarkably similar to that of the beer industry. What does a pretty, 18 year-old Mexican girl wearing nothing but a loosely-draped blanket and oversized sombrero have to do with a political agenda? About as much as a beautiful, scantily-clad woman has to do with beer. But people sure do buy a lot of beer, so hey, maybe this kind of marketing will work in politics too.
The thing that worries me about the PSN's ad campaign, though, is the young woman's instruction to voters to remember her when voting. It seems like a better idea for voters to have corrupt old politician-types in mind during that time alone behind the curtain.

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